Monthly Archives: April 2011

Service with a smile… American style!

I’ve been lucky enough to holiday in the wonderful USA and was reminded once again, that somethings are just done best American stylie! The Yanks are well-known for their friendly and welcoming attitude and, while we British may laugh at some of their OTT mannerisms, they have a lot to teach us about great customer service.

I was putting my credit card limit to the test in a Florida outlet shopping mall and wandered into a shop called ‘Dressbarn’. There were a myriad of dresses that I just had to try on and within 10 minutes, I had 6 different styles in my arms, and had only looked round half the shop. The Assistant came over and asked, “Can I set a dressing room up for you Ma’am?” She then unloaded the dresses from me and whisked them into a changing cubicle while I picked up another couple of styles.

As I entered my dressing room, the Assistant noticed my current t-shirt / shorts / trainer combo, and offered to bring me shoes to try on with the dresses. It was service like I have never experienced before and this wasn’t an isolated case. It seems to be the norm that Shop Assistants ask if anyone helped you while you shopped and, if you found everything you were looking for.

American Shop Assistants are on basic wage, the same as many of their British counterparts, yet their attitude is so different. They seem to care that you have a good shopping experience and are always offering to help. Shopping in Blighty often makes you feel like you are a ‘nusiance customer’ when you interrupt the staff in mid-conversation to ask for another size or, enquire about a particular style and get the blanket answer “If it’s not out, we haven’t got anymore”. 

As work takes up so much of our life, surely a friendly smile and a dose of American can-do attitude would make all of our lives just that little bit sunnier..?

Advertisements